The Ultimate Guide to Guest Blogging

What are guest posts?

In the classical sense of promotion are materials or articles posted by third-party resources to get backlinks to the author’s site or blog. This method of advertising has both advantages and disadvantages.

Guest post advantages

This is mutually beneficial cooperation. You will get an additional post for yourself, and the author will receive either mutual advertising or money.
Blog readers will learn about something new and useful.

Guest post disadvantages

It is necessary to make regular guest posts. In turn, this can hit your wallet. But there is another way: be friends with content-makers.
Sometimes it’s more useful to place the material at your place than to give it to another.

What should the guest posts be like

The material should be interesting. Followers are the best to perceive useful articles and videos. Forget about water. Let the material be shorter, but each letter is helpful.
The themes of the posts should coincide with the resource. Agree, it will look stupid if you are studying abroad, and in your blog, there will be an article about the Oriflame. Create content so that it becomes one with the blog material.
Content has to be unique. Do not duplicate it on your website! At the most, share it in social networks. You should not publish as a guest post some old material.
On average, the guest post is present from 1 to 3 links. If you agree to 1 – put it closer to the beginning. Otherwise, the reader may simply not get to it.
The owner of a blog can write a short review-impression, where he briefly talks about the author.
Before you send a guest post to a blogger for publication, be sure to systematize and check it. Believe us, checking someone else’s text is the last thing a blogger wants to do. Prepare pictures and videos in advance so that they can be easily downloaded and inserted into your blog. Insert tags – you will noticeably simplify the blogger’s work.
Give the blogger the opportunity to correct the post. Do not be afraid of it! He knows all the “sore spots” of his audience, so he can make the perfect material. Make sure that the main message of your content does not change.
Follow the comments of the post and respond. The blogger does not know the peculiarities of your business. So be prepared to answer all additional questions yourself.

Why it’s so important to guest posting?

• It will attract thematic traffic and interested visitors.
• You will get additional external links.
• Your product will already appear in the spotlight of the blogger’s audience.

Where to find sites for accommodation

It happens that bloggers themselves call on their readers to become part of a blog. If this is not possible, almost every one of them sells advertising. If the idea of your advertising campaign does not contradict the basic mood of a blog, then they will gladly write about you. Sometimes 2-3 bloggers with an audience of 100,000 can give more conversion than millions.

Before mailing, make a list of the 100 most desired resources for yourself. This way, you will not be distracted but will start working with the right people at once.
Remember that you need some real case, data, numbers. Everything that you can check or see with your own eyes. Do not spoof the data, because, besides the fact that you spoil your reputation, you spoil it for the blogger.

Start posting when you get at least 3-4 confirmations. Publication with only one blogger is a drain of money.
Evaluate the involvement of the viewer. Look at the number of likes, reposts, and comments. Check the blogger for clues.

Possible mistakes in guest posting

Subject Mismatch

You can write the best article in the world about marketing. But no one will read it if you post it on a blog about cosmetics.

In principle, you can attract anything to anything, at least Christmas trees to marketing (how to sell Christmas trees on the Internet), but it takes a significant share of luck, talent, and understanding of the needs of the target audience of the media.

But in general, you can publish on any site, if you understand its audience. On sites about handmade, say, well come marketing topics, strange as it may seem. It’s just that handy masters not only produce their products, they also sell them. And this is already marketing.
Think how you can interest the audience of this particular site.

Other people’s monastery

Even in one subject, the audience may be different. Some bury SEO, others drown for traffic arbitration. Some study history, others – conspiracy theories. Some are used to serious and useful articles, others like gags and memes.

To get to the target audience of the site, you need to spend a lot of time studying it. And the keywords here are “a lot of time”. And time is an irreplaceable resource, unfortunately.

Owners of the sites

They may not reply to your letters and will be in their right.
They can edit an article for several months and then refuse to publish it.
They can set any conditions – these are their site and their rules.
There is no need to be afraid of this and forever give up the idea of guest posting, just be prepared for it.

References, clickability

Write a guest article – half the case. We need people not only to read it, but also to click on the link.
You don’t have to come up with anything if you have a cool story: a catchy, useful, and well-written one. If it is not, read this section.

We had quite bad materials. Like the article “7 reasons why your child can not find his place in life”. Most likely, the topic did not come up, but an unsuccessful link also plays a role.

So, there are several types of links:

• A link in the author’s signature. This is a typical link in guest articles. Usually, the site owners do not object to it. It is on these terms that a conditional deal is usually made between you: you provide quality material, and the owners of the site allow you to put the link in the signature.
• A link with a call to action. There is another option when you say that only your product can solve the problem of the reader. It seems to be not a call, but still a shade. This is a bad type of reference. Too outspoken advertising; most likely, such links will be removed or denied to be published at all.
• A “read also” type of link. In short, “read also” are links that extend and complement your material. They are not necessary to understand the topic, so most likely the editor will delete them.
• Prooflinks. These are links to a source of information: news, research, interviews, etc. Here they are very likely not to be removed: Proof links make your material stronger, confirm that you have taken information not from the ceiling, but from a reliable source. Let’s talk about it a little bit more below.

Thoughtful editors of large media are usually not idiots. If they see additional and unjustified links to your site, they remove them. It is understood that the guest article should have one link – in the signature of the author. And do not think that they will be lazy to go to the links.

In order not to delete a link, your site itself must be a source of reliable information. There are three ways to achieve this:

• If you agree with your own article, they may or may not delete it. Depending on the value of information and liberality of the editor.
• Reprint someone else’s article into your blog and confirm that you are right. In general, this is a bad tone, but it may go through.
• Translate from a foreign article that proves you are right. Now, this is quite a win-win situation. If you are not lazy to translate and publish the study on your blog, the editors usually have nothing to dig into.

How do the Proofs work in general

Let’s say I’m making some statement: “The human brain better perceives pictures, not words”. If it is left like that, it will only be my personal opinion. I am not a neurobiologist, so the weight of my opinion is small. The statement needs to be proved: either to explain in detail or to give a reference to a scientific study to confirm

This is what Wikipedia does, and so do journalists of high-quality media. This is a feature of fact journalism.

Signature

Be sure to sign the guest articles. Do not think that the editorial staff will do it for you.

In the signature, tell us your name, who you are, and why we can trust you.

Signatures can be at the beginning and end of the text, they are a bit different:

It is up to you to decide what to write about yourself. Initially, the signature should confirm your expertise. But you can also ironize yourself or the content of an article. Here We do not dare to advise anything.

Websites/Blogs That Accept Guest Posts and Contributions

Business, Finance & Marketing

The following list consists of websites like general business, strategy, finance, and general marketing topics. We would suggest not jumping onto Forbes, Inc, Entrepreneur and the gang before you secure some guest posts from publications with lower barriers.

Website	DA	Alexa Rank	Difficulty
Forbes	97	217	Extreme
Business Insider	95	292	Extreme
Survey Monkey Blog	94	610	Hard
Entrepreneur	92	1,086	Extreme
Fast Company	92	3,960	Extreme
Inc.	92	1,469	Extreme
Harvard Business Review	91	2,739	Extreme
About.com	90	485	Extreme
Venture Beat	90	2,886	Hard
Investopedia	87	764	Extreme
Small Biz Trends	84	14,272	Hard
Seeking Alpha	83	1,888	Hard
Business.com	82	24,022	Hard
Business 2 Community	81	9,237	Hard
All Business	80	34,112	Moderate
Benzinga	79	26,458	Moderate
Wise Bread	74	25,908	Moderate
BPlans	73	10,740	Hard
Investing.com	73	719	Hard
Feedster	70	426,330	Moderate
Business-Opportunities	69	176,638	Moderate
BizSugar	69	46,272	Moderate
SiteProNews	69	55,054	Moderate
Money Saving Mom	66	50,207	Moderate
Customer Think	65	90,204	Moderate
Startup Grind	65	62,916	Moderate
Startup Nation	64	105,448	Moderate
Killer Startups	64	92,514	Moderate
Accounting Web	63	50,559	Easy
Training Zone	62	272,612	Easy
My Customer	61	111,294	Easy
My Corporation	60	170,531	Moderate
Business Zone	59	121,293	Easy
Tweak Your Biz	58	67,256	Moderate
HR Zone	56	160,606	Easy
Mirasee	53	159,848	Moderate
Inc 42	52	41,644	Moderate
Women on Business	52	405,645	Moderate
CEO.com	51	335,815	Moderate
Ecopreneurist	51	496,180	Moderate
Noobpreneur	48	250,249	Moderate
SMBCEO	47	560,842	Moderate
Youngupstars	47	278,709	Moderate
E Secret	34	235,758	Easy

Digital Marketing, SMM, SEO Sites that Accept Guest Posts and Contributions

This list is more for those who have in-depth knowledge and experience in either digital marketing, SMM, content marketing, SEO. The majority of these websites/blogs cover all aspects of digital marketing.

Again, I would not recommend jumping onto sites like Hubspot or Adweek until you get covered by less demanding ones.

Blogging, Lifestyle Websites that Accept Guest Posts and Contributions

This list is more diversified than others. They generally cover most topics mentioned in the title, but ensure that you check out every blog on a case-by-case basis.

Technology Websites/Blogs that Accept Guest Posts

These websites cover anything from general tech news and innovations to in-depth software reviews.

As you can see, there are some very high-profile publications on the list, such as Wired and Tech Crunch that are very picky to what they publish.

Website	DA	Alexa Rank	Difficulty
Wired	97	1,013	Extreme
Tech Crunch	94	523	Extreme
Engadget	94	599	Hard
ZDNet	94	2,789	Extreme
The Verge	93	600	Extreme
The Next Web	91	1,960	Hard
Read Write	90	22,707	Hard
Gigaom	88	28,938	Hard
Tech Republic	88	3,295	Hard
New Atlas	85	5,283	Hard
GSM Arena	83	359	Extreme
Opensource	74	17,033	Moderate
Tech.co	73	32,405	Hard
Techno Buffalo	73	12,571	Hard
Gizmodo.co.uk	70	27,613	Extreme
Tech Vibes	69	130,108	Hard
Addictive Tips	61	14,235	Moderate
I Love Free Software	49	45,839	Moderate
iAM Wire	44	60,733	Moderate
Techfor.us	43	834,196	Moderate
Technically Easy	41	509,485	Moderate
Geek Estate Blog	41	497,054	Moderate
Tech Walls	34	71,681	Moderate
Martech Today	28	186,085	Hard

Web Development Websites that Accept Guest Posts

The majority of these sites cover more or less all topics related to web design, coding, web development.

Some of these sites offer the financial compensation they offer for quality articles.

Website	DA	Alexa Rank	Difficulty
Smashing Magazine	90	3,914	Extreme
Creative Bloq	87	2,482	Hard
Sitepoint	86	981	Hard
CSS Tricks	84	1,474	Hard
Codepen	83	847	Easy
Theme Isle	82	10,930	Moderate
Envato Tuts+	82	1,607	Hard
Tympanus	80	3,800	Hard
Dzone	79	4,460	Hard
Hongkait	79	2,060	Hard
Android Central	79	1,499	Hard
Web Design Depot	79	7,889	Hard
Six Revisions	78	43,295	Moderate
Android Authority	74	1,953	Hard
Specky Boy	73	13,156	Hard
Web Design Ledger	72	31,447	Moderate
1st Web Designer	71	17,064	Moderate
Noupe	70	34,575	Hard
UX Booth	68	79,775	Moderate
Instant Shift	66	37,511	Moderate
Design Shack	64	15,061	Moderate
WP Tavern	64	39,222	Moderate
Vandelay Design	64	28,227	Moderate
Onextra Pixel	64	40,854	Moderate
WP Lift	57	61,038	Moderate
Men With Pens	56	341,956	Moderate
Code In WP	56	22,564	Moderate
Designr Fix	54	55,023	Moderate
WP Arena	53	742,375	Moderate
Crazy Leaf Design	53	300,253	Moderate
Torquemag	52	54,621	Moderate
WP Mayor	49	56,713	Moderate
Creative Overflow	48	238,190	Moderate
Usability Geek	48	101,212	Moderate
Design Beep	47	67,598	Moderate
Qarea	46	1,199,371	Moderate
WP Eka	42	177,044	Moderate
Skyje	41	518,746	Moderate

Magazines and Diversified Sites that Accept Guest Posts

Website	DA	Alexa Rank	Difficulty
Smashing Magazine	90	3,914	Extreme
Small Biz Trends	84	14,272	Hard
Sitepoint	86	981	Hard
Business 2 Community	81	9,237	Hard
All Business	80	34,112	Moderate
My Customer	61	111,294	Easy
Business Zone	59	121,293	Easy
Tweak Your Biz	58	67,256	Moderate
Outbrain Blog	95	177	Hard
Hongkait	79	2,060	Hard
Hubspot	91	535	Hard
Search Engine Land	91	4,256	Extreme
Social Media Examiner	86	6,276	Hard
Marketing Land	94	19,485	Extreme
Specky Boy	73	13,156	Hard
Search Engine Journal	83	9,089	Hard
SEMRush	80	2,159	Moderate
Solvid Blog	20	1,432,132	Moderate
The Huffington Post	98	177	Extreme
Lifehack	83	2,295	Moderate
Tech Crunch	94	523	Extreme
The Next Web	91	1,960	Hard
Martech Today	28	186,085	Hard

Conclusion

Though the guest post is the good way to get traction, reputation and brand building, but do not post links anywhere, it is very important to follow the guidelines.

Hope you’ve liked enjoyed this article. We’ll try to keep this list updated.