Smartlink in Affiliate Marketing

What is a Smartlink?

A Smartlink is a great tool that makes your life as an affiliate marketer easier than ever before.

Instead of using several offer links in different campaigns, you create only one Smartlink in a few seconds and implement it in all your campaigns.

Have you ever wondered what makes the Smartlink so smart?

It automatically recognizes where your traffic is coming from and shows each user the best performing offer. It automatically secures the maximum revenue for you.

The offer selection is performed by our built-in powerful algorithm, considering the vertical (adult or mainstream), the country, operator, operating system and device type of the users seeing your campaign.

When implementing your first Smartlink, you may wonder about the option to choose between several domain names.

The offers behind each domain will be the same, no matter which one you choose.

As you can see, the Smartlink is really a ‘smart’ option that’s going to make you get all that sweet cash!

Smartlink makes use of an “automatic optimization” mechanism and redirects the user to the “best offer.” It is defined by the selected optimization type – the offer with the highest conversion rate, maximum revenue, and maximum profit, etc.

In a typical affiliate offer URL:

  • All the visitors are directed to the same offer page
  • The affiliate network might re-route the visitors to different offers based on someone’s IP address

However, in the case of a Smartlink URL:

  • A visitor goes on to click on the URL
  • The visitor is directed to the Smartlink server which detects information about the visitor and sends them to the best converting landing page + offer combination

A Smartlink utilizes the following parameters:

  • From which GEO (country) the visitor is coming?
  • Which device is used by the visitor?
  • What operating system is used by the device?
  • Which connection type user is using? Wi-Fi/3G/4G
  • Moreover, more

Based on this set of information, it’ll direct the visitor to the best converting (Landing Page + Offer) for that segment.

The Smartlinks Network Algorithm will automatically determine the best (Lander + Offer) combination for your user. It sends them based on past data. Its optimized algorithm goes on to automatically redirect segments of traffic to the most profitable (Lander + Offer) combos.

For example, you’re running a campaign in the United States.

  1. User A is on an Android device and connected to the T-Mobile network.
  2. User A clicks on your SmartLink
  3. The SmartLink’s Networks Algorithm automatically determines the best (Lander + Offer) combination to show your user. It determines where to send them based on past data.
  4. In this case, it’s Lander A + Offer A (e.g. a Sweepstakes lander promoting a Sweepstakes offer)

User B is connected to the Verizon network. Based on past data, User B will best convert if they’re shown the Lander A + Offer B combo (e.g. an App Install offer).

Think of it like this.

A GREAT SmartLink network will have an optimized algorithm to automatically redirect segments of traffic to the most profitable Landing Page + Offer combos.

The best part is that you don’t really need to know how it does its analysis. You know it’s constantly learning and getting smarter over time as it gets more data.

This is the power of the network effect. It’s learning from thousands of other affiliates also sending traffic.

It kills the non-converting offers and keeps the best ones in the rotation.

If you do it right, it can be a consistent revenue stream for you.

Benefits of Using A Smartlink

As already mentioned, Smartlinks will attempt to optimize ever visitor the best it can. This means you can send all of your traffic to a single link, without having to create multiple campaigns.

Using a Smartlink can save you time by allowing you to test and launch new campaigns quickly. While also allowing you to easily access some of the best-converting offers and landing pages for your traffic.

Smartlinks are a great way to get your feet wet when you’re brand new to affiliate marketing by allowing you to only focus on the traffic acquisition portion of running a campaign.

6 Great Reasons to Start Using an Affiliate Smartlink Now

Still need convincing as to why Smartlinks remain a hot commodity

Well, since you asked…

1- They’re a turnkey solution

Once you add your link, it takes care of the rest. All you need to do is send your traffic so you can begin making money. Smartlinks give you more time to improve your brand. 

2- They convert any and all GEOs

Smartlinks are designed to convert users no matter where they are from. This means you’ll never “lose” anymore sales because every territory and region can be fully monetized.

3- They have higher payouts

Since they receive an incredible amount of traffic to smartlinks, you’ll always receive the highest payouts in the market… and therefore, unbeatable earnings per click (EPC) to boot!

4- They’re auto-optimized

Traffic sent through smartlinks is permanently optimized. In other words, you don’t have to worry: they make sure you get the highest conversion rates and boost your revenue in more ways than one.

5- They feature only our top offers

Smartlinks spend a lot of time A/B testing. In the end, you get premium offers that match your traffic interests and are known to make affiliates a lot of money.

6- They lead to responsive designs

Every click leads to a responsive landing page, which guarantees you the best possible results. Whether the click comes from a desktop, tablet, smartphone or smart TV, you can rest assured smartlinks will lead users to not only an adequate offer but a truly relevant one.

Disadvantages of Using A Smartlink

At this point, you may be wondering why someone would ever run anything other than a Smartlink. While Smartlinks is a great way to monetize low-cost traffic, there are some downfalls.

Most offers and landing page combos that can be found using a Smartlinks often have a much lower payout than if you were to run the campaign directly. Due to you having no control over how your Smartlink optimizes your traffic, it makes it tough to monitor the quality of traffic you send. Affiliate networks know this, and because of it, lower the payouts.

One of the primary disadvantages of running traffic to a Smartlink is getting campaigns approved. A Smartlink’s primary job is to generate the most earnings per click (EPC) for every visitor sent to it, which often results in a lot of the landing page and offers combos within the Smartlink to be extremely aggressive. Even if a Smartlink doesn’t have aggressive combinations in its rotation, it’s almost impossible to be sure every landing page and offer meets the ad quality guidelines of most traffic sources.

No, I don’t want you to start redirecting all your offers to your SmartLink.

These are some downsides that you need to pay attention to.

#1: Offer Payouts Are NOT Fixed

When you’re running a standard offer from your affiliate network, the payout is fixed.

10 Conversions on a $2 payout = $20. You know that.

If you’re using a SmartLink?

10 Conversions can be $5.52. 10 Conversions can be $54.12.


Because a SmartLink will show different offers to different segments of your traffic.

Your payouts can be vastly different, especially in bigger geos.

You might get conversions from $0.10 to $40 in various verticals like App Installs, Mobile Content, PIN Submits, Etc.

That’s a huge variance to be aware of.

#2: Banned Traffic Sources from Non-Compliant Offers

Shocked? This happens.

A good SmartLink network gives you the option to customize how aggressive a landing page can be.

However, non-compliant offers do slip through.

What happens next?

The traffic source rejects your campaign.

In worst cases, they ban you for something you don’t have much control over.

There are many factors that determine if a SmartLink Network is good.

In my opinion, it boils down to two main factors.

A: How BIG Is Their Database For OPTIMIZED Landers + Offers in EVERY Possible Segment

A SmartLinkrtlink network has converting Landers + Offers for pretty much EVERY possible targeting.

For every GEO, OS, Device, Connection Type, etc.

If they don’t have an optimized funnel for the segment of traffic you’re trying to monetize, you won’t be able to make money.

B: How GOOD Is Their Auto-Optimization Algorithm?

If it’s bad, your visitors might not see the best Landing Page + Offer combo.

This means less money. Money you could potentially make with another SmartLink network.

Some affiliates go the extra mile to try and understand how their algorithm works.

For me? It’s not worth the time.

Here’s what I do.

Guideline: Always do an even split-test to see which SmartLink network makes you the most money. Let the data guide your decisions, NOT your theory/emotions.

Best Smartlink Affiliate Networks

Here are some of smartlink affiliate networks that we recommend:


PaySale is a fast-growing marketing network targeted on wide audience. Lots of direct advertisers with great payouts on dating traffic. Besides the popular geo we’ve got the more rare ones, e.g. countries of Latin America, Near East, Africa. There is more than 700 offers for different traffic in our system.

Paysale is one of the fastest growing performance marketing networks in the industry centered on growing brands online and enable publishers to optimize online media and to leverage customer acquisition channels. Paysale offers a full range of services, our verticals include: e-commerce, dating and match-making, travel sites etc.

– Monthly payouts via Paypal, Paxum, Wire, Epayments, Webmoney. Verified accounts gets paid 3 times per month.
– Minimum payout is $100.
– Multiple verticals, the main ones – dating, e-commerce, travel.
– Geo – 98 countries.
– 700+ offers.
– Thoughtful support.

We help publishers, media buyers and agencies obtain peak performance with their advertising campaigns. Paysale is a recognized industry expert Driven by clients ROI maximization. Our hands-on campaign managing method and constant control over creatives and sources makes it a safe choice for advertisers to grow their brand with most verticals. Out concerns about fraudulent leads or questionable promotion.

Our business strategy is based on stability, tradition, respect, and symbol of trust. Our wide range of publishers reaches multiple audience niches and is able to bring targeted traffic for most verticals.


  • + Friendly supporting team
  • + A lot of worldwide offers
  • + Opportunity weekly payment
  • + Over 500 affiliate programs

Tools & Features

  • + Smartlink


MyLead is a global affiliate network distinguishes by innovative! We have paid over $ 4 million to our users –

We offer almost 1000 affiliate programs (including the most popular programs – e-mail submit, credit card submit, VOD, download and dating), 5 monetization models, dozens of different categories, in which you will find various services. We stand out with an innovative character – we are not just another, ordinary affiliate network, in which you can order a payment on one specific day in a month. We understand your expectations and we realize them every day.

We will also show you how to earn money without leaving your house! We have original system to support our publishers and share our knowledge with them for free.

You get your money quickly! You will easily pay out your remuneration, usually within 48 hours, using bank transfer (we operate about 50 countries), PayPal, Payza, Payoneer, Webmoney and ePayments. We always choose modern solutions! Additionally we are available 24 hours a day, 7 days a week. The minimum amount to be paid out is $ 20.


  • + Support 24/7
  • + 8 ways to withdraw money
  • + Money usually in 48 hours, up to 14 business days
  • + Publisher support system – free guides and e-books
  • + Mentors learning to earn money
  • + 1000 partner programs
  • + A lot of tools for webmasters
  • + Winner of many industry competitions

Tools & Features

  • + A/B tests
  • + RSS notification
  • + Smartlink
  • + API
  • + Postback
  • + Content Locker
  • + Video Locker
  • + Video Locker VOD
  • + URL tracking
  • + Deeplink Generator


3snet is a fast growing and developing CPA network. Highly focused thematics of offers on financial earnings (forex, binary options, bitcoin, mining), entertainment and gambling (casino, betting, dating) makes it possible to monetize all traffic verticals.

3snet is a fast growing and developing CPA network. Highly focused thematics of offers on financial earnings (forex, binary options, bitcoin, mining), entertainment and gambling (casino, betting, dating) makes it possible to monetize all traffic verticals.
Affiliate accounting 24/7
Own email service
Convenient and detailed statistics on all devices.
Innovative tracking platform
Open API
Domain Parking
Weekly payment to (Webmoney, Capitalist, Epayments, Skrill, Wire)
Increased payments for affiliates with real-quality traffic
40+ advertisers and 300+ offers


  • + Many payment options: WMR, wire transfer, epayments, Capitalist, WMZ, WME
  • + Specialized affiliate network
  • + The hold might be decrease
  • + Verified advertisers
  • + Free translators (english, russian, french)
  • + Credit reference
  • + Nice admin panel – Affise

Tools & Features

  • + API
  • + Domain Parking
  • + Global postbacks
  • + Smartlinks
  • + Email service

TopOffers & ProfitSocial

TopOffers is the Premium CPA Network, which proposes exclusive offers and extremely high traffics’ quality from best publishers.

We got two solutions for Affiliates for maximising profit:

ProfitSocial – smartlink platform from the direct advertiser, covers 150+ GEOs with 2000+ in-house & external offers in 1 link and pay for PPL for all platforms and devices. Specialising in adult, mainstream and casual dating, ProfitSocial expanding into such verticals as webcams, sweepstakes, games, crypto, finance and VAS. Bi-weekly payments from $100 and weekly payments from $1000.

TopOffers – premium CPA Network. Coverage of more than 50 countries with in-house Dating offers based on PPL, direct offers in Webcams, Sweepstakes, Games, Crypto, Finance and VAS verticals. Being a direct advertiser allows us to provide the best rates to our affiliates. Payouts can be increased even more due to traffic volumes and quality. Payment threshold $500.


  • + In-house dating offers
  • + Collaboration with leaders of digital product categories
  • + Covering more than 150 countries
  • + Advanced Smart Link technology
  • + A variety of mobile/desktop/IOS/Android traffic
  • + Access to most exclusive offers
  • + Fraudulent activity elimination
  • + Working with top brands in online dating
  • + Creative affiliate business streamlining
  • + Developed research technologies – the best international CPA network working in 2 verticals: Finance and Nutra.

Founded in 2011, is an international CPA Affiliate network focused on Finance (Banks and Loans) and Nutra (Health and Beauty ) verticals. The team of professionals works on different solutions and has extensive experience in maximizing profit for our partners.

During this time we have developed our affiliate network:

We have built a unique tracking platform that can customize any marketing tracking mechanism

Over 2,000 campaigns launched

Guaranteed fast payouts

Multiple payment methods

Exclusive NUTRA and FINANCE direct and in-house offers

Real-time tracking for more than 90% of offers

Working in 30+ countries, with 5 offices around the world

We take an individual approach to every client, which gives us an opportunity to form reliable, long-term and healthy relationships with each of our partners.

We offer a range of Affiliate methods CPL / CPA / CPS / CPI / COD


  • + Many payments methods – bank account, PayPal, e-wallet, WebMoney, YandexMoney, Qiwi, bank card, Bitcoin, Capitalist, Paysera
  • + Fast payouts (we can make payouts daily)
  • + Working in 30+ countries

Tools & Features

  • + WPG Generator – the tool, which will generate a website with all choosen campaigns
  • + Smart Link – It automatically recognizes where traffic is coming from and shows each user the best performing offer


WhiteMobi is an international performance network focused on connecting top affiliates with the advertisers who pay maximum for their traffic. We are specialized in Adult offers and Dating, Sweepstakes, Health and Beauty, lead generation and mobile content.

WhiteMobi is performance affiliate network focused on connecting top affiliates with the advertisers who pay maximum for their traffic.

We are specialized in Adult offers and Dating, Sweepstakes, Health and Beauty, lead generation and mobile content.

You can reach your full performance marketing potential with one affiliate network.


  • + Fast implementation – It will only take a few minutes to integrate our SDK or tag.
  • + 24/7 affiliate support – Personal manager will help you to earn the most out of your traffic sources.
  • + Top Exclusive Offers – With over 2000 active campaigns in our system, our algorithms will find the best converting ones for your placement.
  • + Simple registration and instant approval – Start earning in a few clicks!
  • + Innovative Marketing Tools – Save your time with our monetization solutions!
  • + Mobile and Desktop Traffic monetization – We are converting any type of traffic!

Tools & Features

  • – Content Locker


So, you see that a Smartlink assures that every click gets monetized, and none will get lost along the way because of incorrect Geo/device/operator filtering. Smartlinks yield a 25% increase in ROI.

All in all, Smartlinks optimize the monetization of the overall traffic. It can get you more conversions and also cut down on your workload. It proves a great promo tool for optimizing traffic.

It’s hard to find and setup offers for EVERY segment of your traffic.

If you encounter an unprofitable traffic segment, you can redirect it to a SmartLink Network. With its complex algorithm, it should be able to monetize that traffic.

But if there’s a lot of volume for a segment of traffic, you should ask your AM for an offer to split test against your SmartLink.

There are no right or wrong answers.

Conduct your own split test and see which ones makes you the most $.

We hope that the post has offered you a thorough insight into Smartlinks so that you can utilize it in your affiliate marketing efforts and reap profits.

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  1. patrick

    Thanks for sharing your thoughts.