There are TONS of niche markets, services, and business opportunities to choose from both online and physical. We are going to get our feet wet with niche website marketing.
As an entrepreneur, fresh “lightbulb” ideas often come up out of nowhere and We immediately write them down.
Here is the situation, your wife realized that she left her house keys at home, an idea should pop in your mind that it’d be cool if someone invented a keychain-wallet pairing device that beeps if the keys and wallet are not within a user-defined distance range.
Moments like these make entrepreneurs/designers/inventors excited, and for the next few minutes, We start brainstorming the feasibility, market, appearance of this imaginary product.
The problem is, like many ‘wonderful’ ideas, they’re hardly unique and it’s a matter of who has the perseverance to study the real-word demand and the balls to push through and market the product that’ll ultimately succeed.
Going back to the wallet/key locator thing. The idea was sound, and after spending 10 minutes on Amazon it was found. Bummer! Not only has someone thought of the same idea, this one’s even more high-tech and flexible due to RF technology.
It’s the same thing with finding a niche site that works.
There are so many niches that seem untapped if you do light research with generic tools, but once you get a little more in-depth with your research, you’ll find that the competition not only exists, but there are swarms of it as well!
This week, We’ve gone through the following ideas thought they were great, but ended being really tough niches to write about.
- iPhone Earbud Alternatives
- Fertility Egg Donation
- Housing Loan Documentation
- Natural Acne Treatment for Teens
- Racing Driver Training
- etc.
All highly searched keywords but highly competitive as well, especially for a newbie.
Keyword Search Software
If you’re wondering how you can conduct the niches like mentioned, you can use several software and tools to help find out whether it’s a good niche or not, they are:
- Google – Google itself is your main tool. Practically all internet searches go through the big G and the “results” number you see after you type in a search term (aka keyword/phrase) lets you know how many sites are out there about the same general topic.
- Google Keyword Tool (GWT)- This tool is free, provided by Google for their Adwords publishers. When using this keyword, you assume the role of a company or service/product provider checking if there are people out there interested in a certain niche. With this tool, you can find out how many potential customer searches there are for certain keywords globally or locally, as well as how many other companies/Adwords publishers are there competing for those keywords, and finally, what the average cost per click these companies are willing to pay when internet users click their ads. For us, however, we can use GKT to see if there are advertisers willing to pay for certain keywords.
- A keyword finder tool – There are a lot of keyword finders out in the market right now, most of them are created by successful SEO and Internet Marketers themselves. We personally recommend the paid version of Ahrefs. Ahrefs is very easy to use and the results are extremely accurate, it’s also very easy to generate tons of related long-tail keywords. This service is advanced/complex enough software, We’ll do a tutorial on both in the future.
Honestly, you can make do with just the Google Keyword Tool, it just takes more effort.
Quick Tip – When searching, make sure you check both SINGULAR and PLURAL terms and pick the keyword that has more searches. There can be drastic differences between apple and apples, for example – the former probably throws you results for people looking for the computer company, while the latter probably are searches for the fruit itself.
Without at least one of these keyword research tools and actual keyword research efforts, you’ll be wasting your time creating niche sites or product sites as the probability is high that you’ll end up creating a new site competing against really established sites or creating a site where there isn’t a demand in the first place.
We’d like to repeat that this is just a broad sweep of instruments. Your methods will change over time depending on the niche, purpose of the site, etc.
Basic Assumptions
The basic assumptions for keyword research lies in search volume and how much advertisers are willing to pay for an ad (the CPC value).
While the CPC value tends to be a bigger issue for Adsense-oriented sites, it’s a good benchmark to find which niches are highly profitable as well.
The key formula to remember is that the keywords must have:
High Search Volume + High CPC + Low Number of Competing Sites
Your goal as an Adsense publisher or Amazon Affiliate is to determine whether or not there’s a market for what you’re planning to write about.
So if there are advertisers paying good money to advertise a product or service, chances are they’ve determined that there’s a worthwhile, hungry market out there to cater to as well.