Perrin Carrell has found a calling in the creation of sites and their promotion. It is noteworthy, but site-building and SEO are not even connected with his education – Perrin graduated from the university with a degree in Philosophy, and then received a master’s degree in poetry. HerePup, the site about pets, which will be discussed in the article, became the first major success in Perrin’s new field. His story can give clues to those who want to launch own site.
In 2012 a guy with an unfinished degree in poetry had exactly $ 97 in his pocket, which he bailed out from selling his Xbox. For this money, he bought a suit and tried to get a job. At the fifth interview, he was invited to a consultant position, but for three months he started to hate his job and quit. Carrel began to look for another occupation that he might like.
Searches led him to SEO. Inspired by the beautiful figures drawn by blogger Pat Flynn, Carrell launched his first website about games, then a second about poetry, a third about dating and so on. But everywhere failure awaited him – in a whole year he earned just a couple of tens of dollars.
However, after taking the SEO course, Carell finally smiled fortune. He created a razor site apennyshaved.com, which at its peak brought about $ 4000 per month from affiliate programs.
But since the promotion used gray methods, namely PBN (Private Blog Network) from an unscrupulous SEO-studio, one fine morning our hero found that traffic had plummeted. All attempts to restore attendance have failed.
For several months, Carrel in desperation was looking for a niche for a new site and came across the topic of pets, since he himself had recently become the owner of a dog. Initially, the site was conceived to forward traffic on products from Amazon, and at the same time, a bet was made on promotion using white methods. For two months, Carrel wrote content for the new site – all 72 articles were entitled with “The Best …” and, of course, each article was adapted for a specific offer or product.
In the absence of its own PBN, Carrell used an ingenious scheme. He wrote an article about pets with infographics, then googled 50 sites in the search results in his niche and sent them a letter inviting them to share infographics.
15 sites responded to the letter and 8 of them agreed to publish an article with a link to the author’s site. So Carrell got the first 8 links from trust sites. Then he scaled the process by creating infographics on other topics and getting new links for it.
Despite the obvious successes and reaching a profit of $ 1000, HerePup remained a website sharpened for Amazon affiliate program and completely dependent on it.
Carrel admits that he did not want to be a niche website developer, but an online entrepreneur. Therefore, he made short-term and long-term plans to turn HerePup into a trusted site. He stopped producing content for affiliate programs and instead began to write tons of really useful articles. New content should have been:
- Help people;
- Increase traffic so that you can check other methods of monetization and create a database of email addresses;
- To get more confidence from search engines.
Carrell started making money from contextual advertising. At first, he used Adsense and tirelessly optimized it and realized that working with Google was unprofitable for him (like everyone else). At the peak, AdSense earnings were approximately $ 450 per month. In the process of communicating with successful webmasters in his niche, he found out that most people abandoned AdSense in favor of Media.net.
After a month of hard work with this ad network, Media.net revenue exceeded AdSense revenue five times. As a result, Carrel spent $ 20,000 in 20 months on the creation and promotion of HerePup, which started to generate almost $ 8,000 in monthly income.
After that, Perrin Carrell sold his website to WiredInvestors for $ 200,000. They again returned affiliate programs and doubled their income, and in the end, the site lost many positions by the beginning of 2019. But this is a completely different story.